Speaking of #careergoals, this time Good People is taking notes and is proud to present Tali Tenenbaum. To us Tali is a role model for being a young-professional: in the past decade, she left her undeniable mark in a few meaningful positions, modestly and consistently growing into a leading spokesmanship and public relations expert. She has been the mind and heart behind the transition of GALATZ into a relevant up-to-date radio station, and was in charge of PR, spokesmanship, marketing & digital strategy in a few major companies, all before the age of 40. However, the main reason we’re such fans of hers is the fact that throughout her journey she always stayed a genuinely kind and approachable person. So basically we want to be her when we grow up. Here’s what she had to say as she kindly took the time to answer our negligible questionnaire:
By Noa Faran
1. What was the last song you listened to? And what do you most expect listening to next?
I hear Depeche Mode’s Personal Jesus every time the phone rings (and thank god – it rings…) and I’m not expecting anything in particular. I go with whatever catches my ear.
2. What do you want to be when you grow up? How would your 10-year-old self react to what you do today?
10 year old Tali would be shocked to find out what the wild big-mouthed girl turned into, but also I think she would still see herself in me. And anyway – who cares about growing-up?
3. What’s the career highlight you’re most proud of?
A memorialization project of songs written by IDF soldiers who got killed, called “Soon we’ll become a song”. It was produced and aired on GALATZ radio station. Many artists, composers and producers took part and gave their all to contribute and give a voice to the lyrics written by those young men. Seeing the reaction of their families when they heard their lost loved one’s words being sung for the first time, was one of the most fulfilling moments of my career so far. We succeeded in making these soldiers voice heard again.
4. What is the one thing we should pay more attention to as human beings?
Breathing. Learning to breathe air. Everyone is running all the time: home, family, career, money, assignments, accomplishments, travelling… and then sometimes when the night comes the speed suddenly drop from 100 to 0 miles, and that can be scary.
5. For right now, What or who inspires you the most?
It might sound like a cliche, but my parents inspire me the most. They do now and they always have. They are people who worked hard to give their girls everything: education, values, healthy principles and life lessons that you can’t get in any school.
6. What do you most enjoy spending money on?
Traveling the world and parking tickets. If you didn’t pay attention – you should pay gladly.
7. What is your superpower?
Reading people in one look. I usually don’t get people wrong.
8. If you could go back to anytime in history, where would you go?
I’d go back to highschool. So much unnecessary drama! we were such fools, and it was so much fun!
9. What would be the title of your memoir?
‘Nobody puts baby in the corner’
10. Currently, what is your biggest challenge?
Keeping a tidy house and having a life simultaneously
11. What is your most irrational fear?
To have my presence and my work undermined and diminished. As someone who’s constantly involved in doing things, I fear that my contribution and my abilities will be ignored.